Indy Trail

Scope
Brand Identity, Wayfinding & Signage, Experiential Design

Year
2024

Type
Student Project

The Indianapolis Cultural Trail is a dynamic, 8-mile bike and pedestrian path that weaves through downtown Indianapolis, Indiana, linking neighbourhoods, five cultural districts, and entertainment venues.

The refreshed logo draws inspiration from the trail’s connected cultural districts, with each arrow symbolizing one of them. Earthy greens were used to modernize the branding, creating an inviting atmosphere.

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srharrygrv@gmail.com

Indy Trail

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