Nuvita

Scope
Brand Identity, Packaging Design, Motion Design

Year
2024

Type
Student Project
CollaboratorsCole Dela Cruz, Andrii Hrynchuk

Nuvita is a juice and energy drink brand targeting eco-conscious Gen Z, Millennials, and college students. Meant to tackle the food waste problem, the brand upcycles cosmetically scarred fruit and uses sustainable packaging made from Bagasse, a biodegradable sugarcane byproduct. Nuvita’s playful identity features a funky logo, vibrant colors, and bold fonts.

I was responsible for developing the brand identity, designing the zero-waste packaging, and creating the launch video. I aimed to reflect Nuvita’s energetic and sustainable ethos through expressive typography, a vibrant palette, and motion-driven storytelling. Together, the branding and packaging emphasize Nuvita’s commitment to sustainability with a fresh, youth-focused appeal.

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srharrygrv@gmail.com

Nuvita

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