Nuvita

Scope
Brand Identity, Packaging Design, Motion Design

Year
2024

Type
Student Project
CollaboratorsCole Dela Cruz, Andrii Hrynchuk

Nuvita is a juice and energy drink brand targeting eco-conscious Gen Z, Millennials, and college students. Using sustainable packaging made from Bagasse, a biodegradable sugarcane byproduct, Nuvita’s playful brand identity features a funky logo, vibrant colors, and bold fonts.

I was responsible for developing the brand identity, designing the zero-waste packaging, and creating the launch video. I aimed to reflect Nuvita’s energetic and sustainable ethos through expressive typography, a vibrant palette, and motion-driven storytelling. Together, the branding and packaging emphasize Nuvita’s commitment to sustainability with a fresh, youth-focused appeal.

Index

srharrygrv@gmail.com

Nuvita

Index

Next →